|
|
Ancestry |
Be Treatwise Approached by the BCCA to raise awareness of the GDA for both Mars and Cadbury's, we established their requirements and created a microsite that was both informative and eye catching. Be Treatwise was a new consumer education initiative designed to show consumers the role that treats, such as chocolate and sweets, can play in a healthy, balanced diet and active lifestyle. We worked within brand guidelines and tailored the site so that it showed no bias towards either company. By creatively designing a clear and clean look to the site, we were able to inform consumers without important information being lost. We also produced the site, and on an on-going basis we host it, as well as providing seasonal updates and adaptations to the site as and when the client requires it.
|
 |
|
|
