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Ancestry |
La Redoute We were approached to help work with the team to come up with a viral campaign to promote the Not Another Clone promotion in 2006. The concept we championed was a Viral Game supported by a microsite, video, banners and an email campaign. Using their existing database, we targeted consumers with the launch email directing them to the microsite which was designed and developed within brand guidelines. Word of mouth quickly spread and with the game having the ability to send to a friend, it became very popular and widespread, enhancing the brand and exceeding expectations. |
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