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Ancestry |
Nokia This was one of our first Global projects incorporating different markets in different countries all launching at the same time. It had to be available in multiple countries, and each would have market specific features as well as specific content. Users of the site would get tailored content and features based on their profile. A contact strategy was to be used to ensure participants in the pilot returned and gave accurate feedback. Multi-Channel communications had to be delivered via digital media. This project was at the forefront of enabling consumers to view their pages in their specifically chosen design and colour to make the experience completely personal. We also set up an eCRM campaign to make sure that consumers were continually updated with the latest products and news.
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